An Empirical Study of Goal Setting in UX/UI-design

Abstract

The article is devoted to the empirical experience of goal-setting research in the process of UX/UI design. The study was conducted on the basis of the master's program "Ergodesign of the user interface", implemented in the Institute of Computer Technologies and Information Security of the Southern Federal University in accordance with the relevant professional standard "Specialist in the design of graphic and user interfaces." The UX/UI-design module of this program is built according to the classical level system of elements by J. Garrett. The article considers filling the system level framework with a minimum set of specific methods and tools that have proved their effectiveness and didactic value. In this regard, it is very promising in the tasks of researching user experience, including its unconscious components, instrumental methods of oculography and electroencephalography are presented, which are now being implemented by relatively inexpensive and compact devices, in particular, Eye Tribe eye tracking and the NeuroSky MindWave neuro headset. The conclusion is made that G. Garrett’s system of elements is still of high practical importance as a visual goal-setting tool in the process of UX/UI design.