A Study on Consumer Satisfaction Toward Bykea e-Bike Services

Abstract

This study’s goal is to find out how satisfied customers are with Bykea. The current study employed a quantitative approach to examine user satisfaction with Bykea e-bike services. Questionnaires were used to gather the information. This study also tries to identify the crucial elements—such as age, gender, and different payment methods—that influence how consumers behave toward Bykea e-bike services. According to the study’s findings, the majority of customers are happy with Bykea’s e-bike services, but there are some drawbacks, including price increases and issues with the product’s design. If required, it will take a lot of work to keep Bykea’s e-bike customers. If the business can comprehend the customer’s desire and general perception, it can build a marketing plan. The results may thus be applied by marketers to create a marketing plan and increase the market share of Bykea bike services