Community Information Group (KIM): Optimization of the Function of Dissemination of Government Programs

Abstract

Dissemination of government programs and the dissemination of information in cities requires unique strategies and approaches, because urban communities are generally more dynamic and have diverse information needs. In addition, problems and priorities in each region are also relatively different from one another. The flow of information and communication of urban communities for information dissemination (top down) and access to information about government programs (bottom up), each requires an interactive and collaborative pattern from both parties. The existence of Community Information Groups (KIM) in urban areas in Indonesia, is a facilitator between the government and citizens. All dissemination activities and advocacy of community aspirations managed by KIM require communication skills of its facilitators. Especially the skills to manage creative messages and the skills to use the media optimally. The facts show that the majority of KIM administrators and facilitators do not yet have sufficient theoretical communication competence and practical skills, thus requiring empowerment through relevant training. Empowerment has been carried out by researchers through training that utilizes communication media such as photos, videos, graphics and other applications on smartphones, as the main instrument used by KIM. The method of discussion, simulation and practice through communication laboratory facilities and infrastructure is used in the process of empowering KIM members. Based on evaluations using quantitative and qualitative methods, the results of the empowerment program have shown an increase in the knowledge and skills of KIM administrators and facilitators in the use of communication media and the use of smartphones. So, optimizing the function of KIM, in the dissemination of government programs, can be done through training that emphasizes communication technologybased skills, especially photography and videography skills that are more attractive.