Identification of market needs for the implementation of a psychological care center

Abstract

Introduction. The World Health Organization (WHO) conceptualizes mental health as the state that allows the person to use their varied abilities, cope with the normal stress of life, work productively and fruitfully, and contributing significantly to their community. Objective. The following article presents the results of a study that was carried out to identify the needs of a market in order to lay the foundations for the development of a marketing plan for the implementation of a Psychological Support Care Center specialized in women's care. Methodology. Through a survey, information was collected about the different needs that a center must meet to offer mental health services. Results. The sample analyzed was 113; the instrument is constructed by items to analyze the sociodemographic and psychographic profile, and identify the lifestyle, interests, and perceptions of the women who made up the sample. Conclusion. Anxiety disorder is identified as a problem present in women, so the center must implement the relevant strategies for its care.