Rule by law versus rule of law: A multimodal analysis of persuasion and legal ideologies in anti-corruption discourse in China

Multimodality & Society Pub Date : 2021-11-22 DOI:10.1177/26349795211060751

Chuanyou Yuan, Yufei He, Yujie Liu

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Abstract

The authors conduct a multimodal analysis of the anti-corruption discourse in China by employing the SFL genre theory and the SF-MDA approach. Anti-corruption discourse that popularizes the anti-corruption mechanism and educates the officials constitutes an important part of China’s anti-corruption campaign. This paper first presents a genre analysis of a corpus of 51 anti-corruption videos on the official public legal education website to examine how these videos are designed in their overall organization to achieve the persuasion purpose—alert officials to stay away from corruption. It is found that most anti-corruption videos are expositions that are embedded with different story genres and emphasize the negative consequence of corruption on one’s family. Using Multimodal Analysis Video software, the authors then analyze the different reader stances enacted through a range of multimodal resources in three representative anti-corruption videos. Based on the detailed multimodal analysis, the authors finally explain how the use of linguistic and visual resources in the videos realizes the underlying ideologies of rule by law and rule of law and future implications of this study.

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法治与法治:中国反腐话语中的说服与法律意识的多模态分析

作者运用SFL类型理论和SF-MDA方法对中国反腐话语进行了多模态分析。普及反腐机制、教育干部的反腐败话语是中国反腐败运动的重要组成部分。本文首先对官方公共法律教育网站上的51个反腐视频语料库进行体裁分析，以考察这些视频在整体组织中是如何设计的，以达到说服目的——提醒官员远离腐败。研究发现，大多数反腐视频都是嵌入不同故事类型的展览，强调腐败对家庭的负面影响。然后，作者使用多模式分析视频软件，分析了三个具有代表性的反腐败视频中通过一系列多模式资源制定的不同读者立场。在详细的多模态分析的基础上，作者最后解释了视频中语言和视觉资源的使用如何实现法治和法治的潜在意识形态以及本研究的未来意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Multimodality & Society

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