Howard Sheth Model of Consumer Behaviour on Buying a Smartphone

Abstract

Most theories of consumer purchasing decision assume that the consumer’s purchasing decision process includes several steps. However, it may be different from product to service, but all customers go through a similar process. This research will help marketers understand the various steps in the entire decision-making process of consumers who ultimately decide to buy the product of their choice. Here, the product chosen is a smartphone for a better understanding of the process. Marketers can improve their marketing strategies by understanding the most common issues in different consumer decision models developed by early researchers and academics in marketing management. In this research, I tried to determine the main clues for making purchasing decisions, and also explained various purchasing decision models, such as consumer psychology (how consumers think, feel, reason, and choose between different choices ) and Howard Sheth Model is the most valuable, how consumers are affected by their environment, shopping behaviour, consumers' knowledge or information processing ability, etc., we have been focusing on how marketers can improve effective methods to persuade consumers.