Study on e-marketing model based on resident community

Abstract

The E-marketing model in China adopts the international generic model, which develops from WAN into the LAN. This model requires complete support systems, such as modern logistics distribution system, sound credit system and online settlement system. But these systems in China don't satisfy this demand. This paper addresses this problem and proposes a community-based E-marketing model. The model includes three development phases, i.e. establishing independent e-business community based on LAN, setting up e-business network based on MAN, establishing e-business network based on WAN. This model can solve the problems of current e-marketing and drive e-marketing development rapidly.