Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

Abstract

A longitudinal analysis of the use of televised electoral advertising by the two political parties that have been the central actors in presidential elections in post-democratization Brazil: the Workers’ Party (hereinafter referred to using the Portuguese acronym the ‘PT’) and the Brazilian Social Democracy Party (hereinafter referred to using the Portuguese acronym the ‘PSDB’). Our objective is to identify patterns and changes in Brazilian electoral advertising between 2002 and 2018 with reference to Brazil’s system of free electoral advertising time [...]