Study on the marketing area's building method based on Voronoi polygon - an example of feed industry enterprises of anhui province

Proceedings. 2005 IEEE International Geoscience and Remote Sensing Symposium, 2005. IGARSS '05. Pub Date : 2005-07-29 DOI:10.1109/IGARSS.2005.1525237

Xiao He, Xiaodong Zhang, Dehai Zhu

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引用次数: 1

Abstract

Solving the domain problems with the spatial analysis method of GIS has become the effective technique for business enterprises. By constructing the marketing area quantificationally, enterprises can make certain their range of services and their space of development in the future. First, this paper puts forward the hierarchy model of centricity intensity, and ascertains the characteristics of the marketing area in term of the hierarchy method. Then, based on the theories of marketing area, this paper analyzes further characteristics of the marketing area. Finally, according to the construct theory and method of Voronoi polygon, and in the case of characteristics of feed business enterprises, the paper puts forward a new marketing area building method of weighted-Voronoi polygon based on raster data. The quantitative analysis method in building marketing area is emphasized and made as a researching method on the scope of market effects and market location

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基于Voronoi多边形的营销区域构建方法研究——以安徽省饲料企业为例

利用GIS的空间分析方法解决领域问题已成为企业的有效技术手段。通过量化构建营销区域，企业可以确定自己的服务范围和未来的发展空间。首先，本文提出了中心性强度的层次模型，并用层次分析法确定了营销区域的特征。然后，在营销区域理论的基础上，进一步分析了营销区域的特征。最后，根据Voronoi多边形的构建理论和方法，结合饲料企业的特点，提出了一种基于栅格数据的加权Voronoi多边形的营销区域构建新方法。强调建立营销区域的定量分析方法，并将其作为市场效应范围和市场定位的研究方法

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Proceedings. 2005 IEEE International Geoscience and Remote Sensing Symposium, 2005. IGARSS '05.

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