Havalimanlarının Dili: 4 Havalimanı Web Sitesi Üzerinden Göstergebilimsel Bir Çözümleme

Ceren Avcı, Ali İskender, Aslı Özge Özgen Çiğdemli
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Abstract

In the literature, subjects such as place familiarity with the airport, consumption behaviors of passengers at the airport, brand perception towards airports, and the atmosphere of airports within the scope of globalization have been discussed. The present study is concerned with the spatial organization of airports. In this direction, in the study, the airports that received the Best Airport Award in Europe were examined in the context of their spatial semotics through their websites. In designing the study in this way, it has intented to be presented the comparison of airports and one of Turkey's major international airports -Esenboğa Airport- that received the European Best Airport Award given to it by the Airport Council International Europe in 2009, with airports with similar status in terms of their semiotics have compared and the suggestions required in the context of competition potential intended to be presented. Among the findings of the study, it was revealed that the biggest semiotics differences between airports are on positioning as a place and the way of influencing passenger psychology. In this direction, suggestions have been developed that can be useful for each airport and guide the researchers who are considering working on the subject.
在文献中,对机场的地点熟悉度、旅客在机场的消费行为、对机场的品牌感知、全球化范围内的机场氛围等主题进行了探讨。本文以机场的空间组织为研究对象。在这个方向上,在研究中,获得欧洲最佳机场奖的机场通过其网站在空间符号学的背景下进行了检查。在以这种方式设计研究时,它打算提出机场和土耳其主要国际机场之一-Esenboğa机场的比较-该机场获得了2009年国际欧洲机场理事会授予的欧洲最佳机场奖,在符号学方面具有类似地位的机场进行了比较,并提出了竞争潜力背景下所需的建议。在研究结果中,发现机场之间最大的符号学差异在于作为一个地方的定位和影响乘客心理的方式。在这个方向上,已经提出了对每个机场都有用的建议,并指导正在考虑研究这个问题的研究人员。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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