Ceren Avcı, Ali İskender, Aslı Özge Özgen Çiğdemli
{"title":"Havalimanlarının Dili: 4 Havalimanı Web Sitesi Üzerinden Göstergebilimsel Bir Çözümleme","authors":"Ceren Avcı, Ali İskender, Aslı Özge Özgen Çiğdemli","doi":"10.29228/jatos.66186","DOIUrl":null,"url":null,"abstract":"In the literature, subjects such as place familiarity with the airport, consumption behaviors of passengers at the airport, brand perception towards airports, and the atmosphere of airports within the scope of globalization have been discussed. The present study is concerned with the spatial organization of airports. In this direction, in the study, the airports that received the Best Airport Award in Europe were examined in the context of their spatial semotics through their websites. In designing the study in this way, it has intented to be presented the comparison of airports and one of Turkey's major international airports -Esenboğa Airport- that received the European Best Airport Award given to it by the Airport Council International Europe in 2009, with airports with similar status in terms of their semiotics have compared and the suggestions required in the context of competition potential intended to be presented. Among the findings of the study, it was revealed that the biggest semiotics differences between airports are on positioning as a place and the way of influencing passenger psychology. In this direction, suggestions have been developed that can be useful for each airport and guide the researchers who are considering working on the subject.","PeriodicalId":436503,"journal":{"name":"Journal of Academic Tourism Studies","volume":"96 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Academic Tourism Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29228/jatos.66186","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In the literature, subjects such as place familiarity with the airport, consumption behaviors of passengers at the airport, brand perception towards airports, and the atmosphere of airports within the scope of globalization have been discussed. The present study is concerned with the spatial organization of airports. In this direction, in the study, the airports that received the Best Airport Award in Europe were examined in the context of their spatial semotics through their websites. In designing the study in this way, it has intented to be presented the comparison of airports and one of Turkey's major international airports -Esenboğa Airport- that received the European Best Airport Award given to it by the Airport Council International Europe in 2009, with airports with similar status in terms of their semiotics have compared and the suggestions required in the context of competition potential intended to be presented. Among the findings of the study, it was revealed that the biggest semiotics differences between airports are on positioning as a place and the way of influencing passenger psychology. In this direction, suggestions have been developed that can be useful for each airport and guide the researchers who are considering working on the subject.