The Synergetic Effect of Association Rule Mining Algorithm between E-Commerce and Digital Economy

Abstract

With the development of the times, people's lifestyles are constantly changing. The Internet has become an integral part of people's lives and its use is becoming increasingly popular. The Internet has also dabbled in various industries, making today's society more connected with information and a better consumer experience through the Internet, and the behaviour and activities of Internet users can be data-driven. As a result, the data generated by internet users is massively inflated. The processing of data and information plays an exceptionally important role in business decision-making. This paper proposes the synergistic linkage effect of association rule mining algorithms between e-commerce and the digital economy for enterprises dealing with association rule mining in the era of big data. The paper first explains and defines each term such as association rule algorithm, e-commerce and digital economy, then conducts experiments to analyse the impact of the algorithm on the economy, and finally demonstrates through experiments that association rule mining algorithms play a beneficial role between e-commerce and digital economy. Thus, association rule mining algorithms are a technology worthy of research.