Analisis Strategi Pemasaran Rumah Makan Dalam Menghadapi Persaingan Usaha

Himawan Muhammad Reza, Sofian Muhlisin, Syarifah Gustiawati
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Abstract

In starting a business, a marketing strategy is one of the most important things. There is a lot of competition in doing business, so the marketing strategy must be carried out as well as possible so that the results are in accordance with the plan and can win the market. For this reason, it is necessary to conduct research on marketing strategies in terms of Islamic economics. With this background, business people must pay attention to marketing strategies in order to compete with other business people in accordance with sharia economic principles. The problem in this study is how the marketing strategy of Mbah Darsih's Angkringan restaurant in facing business competition and whether the marketing strategy of Mbah Darsih's Angkringan restaurant is in accordance with Islamic economic principles. The aim is to find out the marketing strategy used by Mbah Darsih's Angkringan restaurant and the suitability of the marketing strategy used with Islamic business principles. The data in this study were obtained from the results of interviews, observations, and documentation. The results obtained in this study Angkringan Mbah Darsih restaurant using a strategy commonly called the marketing mix where Angkringan Mbah Darsih is very concerned about product quality, promotional activities, price, and place. Angkringan Mbah Darsih in implementing its marketing strategy in accordance with Islamic business principles, namely siddiq, amanah, tabligh, fathonah. The shortcomings of Mbah Darsih's Angkringan restaurant in carrying out its strategy are the lack of consistency in carrying out promotional activities and the lack of available parking space.
餐厅营销策略分析面对竞争
在创业中,营销策略是最重要的事情之一。做生意有很多竞争,所以营销策略必须执行得尽可能好,使结果符合计划,可以赢得市场。因此,有必要从伊斯兰经济学的角度对营销策略进行研究。在这样的背景下,商人必须注意营销策略,以便按照伊斯兰教经济原则与其他商人竞争。本研究的问题是Mbah Darsih’s Angkringan restaurant在面对商业竞争时的营销策略是怎样的,Mbah Darsih’s Angkringan restaurant的营销策略是否符合伊斯兰经济原则。目的是找出Mbah Darsih的Angkringan餐厅使用的营销策略和伊斯兰商业原则使用的营销策略的适用性。本研究的数据来源于访谈、观察和文献资料。在这项研究中获得的结果Angkringan Mbah Darsih餐厅使用的策略通常被称为营销组合,其中Angkringan Mbah Darsih非常关注产品质量,促销活动,价格和地点。Angkringan Mbah Darsih按照伊斯兰商业原则(即siddiq, amanah, tabligh, fathonah)实施其营销策略。Mbah Darsih的Angkringan餐厅在执行其战略时的缺点是在开展促销活动时缺乏一致性和缺乏可用的停车位。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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