Website Layout Design of Kurnia Advertising as a Promotion Media in the City of Malang

Journal of Visual Communication Design Pub Date : 2021-12-17 DOI:10.37715/vcd.v6i1.2407

Rina Dewi Indahsari, Afifuddin Rizqi

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Abstract

Layout is the basic framework that must be built in a design work. In this Kurnia Advertising promotional website, the power of layout in displaying information is dominated by white which gives the impression of a clean and simple design. Other elements use dominant colors of yellow, black and orange which are intended to give a cheerful and elegant feel. Product photos and detailed product information are presented on the website to provide more complete information to users. The ease of accessing the website and complete information are the strengths of this website to attract consumers to be interested in buying services from Kurnia Advertising. Tests carried out by distributing google forms to measure the effectiveness of website design and content were carried out on 50 respondents. The test results show that the website is quite effective in providing information to users with a simple design. In addition, the development of a website that is used as a promotional medium aims to make it easier for users to get information through features and the addition of a complex but structured menu so that the information conveyed can be more optimal. Keywords: website, layout, promotion media, user interface

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马琅市Kurnia广告推广媒体网站布局设计

布局是设计工作中必须构建的基本框架。在这个Kurnia Advertising的推广网站中，在展示信息时，布局的力量以白色为主，给人一种简洁的设计印象。其他元素使用黄色，黑色和橙色的主要颜色，旨在给人一种愉快和优雅的感觉。在网站上展示产品照片和详细的产品信息，为用户提供更完整的信息。易于访问的网站和完整的信息是该网站吸引消费者有兴趣购买Kurnia广告服务的优势。通过分发谷歌表格来衡量网站设计和内容的有效性，对50名受访者进行了测试。测试结果表明，该网站以简单的设计为用户提供了有效的信息。此外，作为宣传媒介的网站的开发旨在通过功能和添加复杂但有结构的菜单使用户更容易获得信息，从而使所传达的信息更加优化。关键词:网站，布局，推广媒介，用户界面

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Visual Communication Design

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