Phrase Structures and Message Frames for Generation of Cognitive messages

Abstract

This paper proposes a methodology to generate a variety of unique personalized cognitively charged messages intended to improve the rate of resonation between the message and its audience for communication campaigns in any given discourse. It presents an end-to-end methodology for incorporating cognitive elements in messages, structuring them, parsing them, transforming them into word embeddings and using custom message frames to generate cognitively charged messages. The use of a plethora of psychological principles related to compliance (principles of persuasion) and quick decision making (heuristics) have been employed in the design for this purpose. Additionally, this method ensures uniqueness and diversity in the messages generated.