A review for customized extended warranty policies

C. Su, Jiabin Zhao
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引用次数: 2

Abstract

Due to the fierce competition globally, standardized product and service are difficult to meet customized demand. Thus, providing personalized products and customized service have become more and more popular for the manufacturers in order to establish their competitive advantage and win customers. As an effective marketing tool, basic warranty has been sold with the products for many years, and in recent years extended warranty is becoming a competitive and profitable means for marketing. Nowadays the study on basic warranty is relatively mature, while customized extended warranty (CEW) is still in its development. In this study, the concept and its classification of warranty is introduced briefly, the status quo of extended warranty is analyzed, and the emphasis is on CEW. Existing CEW references are classified, their applications and limitations are also analyzed. Finally, some future research directions of CEW are proposed.
对定制延保政策的审查
由于全球竞争的激烈,标准化的产品和服务很难满足定制化的需求。因此,提供个性化的产品和定制化的服务越来越受到制造商的欢迎,以建立自己的竞争优势,赢得客户。基本保修作为一种有效的营销手段,多年来一直随产品销售,近年来延长保修也成为一种具有竞争力和盈利能力的营销手段。目前对基本保修的研究已经比较成熟,而定制延保还处于发展阶段。本文简要介绍了保修期的概念及其分类,分析了保修期的现状,重点介绍了保修期的概念。对现有的CEW文献进行了分类,分析了它们的应用和局限性。最后,对未来的研究方向进行了展望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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