Penerimaan Khalayak Terhadap Konten Pada Dokumenter Televisi Melihat Indonesia Episode “Ramuan Kesehatan” Metro TV

Abstract

Metro TV is the first Cooperating with The Independent Eagle Foundation which is a form of commitment to protect the Indonesian Eagle Institute. Eagle Institute Indonesia is a foundation that was established as a forum and center for educational institutions of documentary film industry. Researchers are interested in researching the program “Melihat Indonesia” (Seeing Indonesia) Metro TV on episodes of “Minuman Kesehatan” (Healthty Drink). Melihat Indonesia Metro TV is a television documentary program that discusses various things that exist in Indonesia, including culture, social, sports, and other things. Reception analysis is used to determine the reception or audience acceptance of the television documentary program "Seeing Indonesia" on the episode of health ingredients. The purpose of this study is to find out and understand the meaning of the audience for the content of a television documentary program with the title health potion which is broadcast on the Metro TV television station. In this study, research subjects were given treatment or treatment to watch the video of television documentary. The results of meaning with 50 answers get 28 dominant meanings, 15 negosiation meaning, and 7 opposition meaning. The results of research with dominant meanings regarding local wisdom or local culture in Indonesia are quite a lot and one of them is related to health drinks, one of which is herbal medicine because it is the identity of the Indonesian nation itself.