If You Build It, They Will Come

Abstract

Opening a private mental health practice and being a clinically competent clinician are not sufficient for success in private practice. This chapter provides specific strategies and suggestions for how to market one’s mental health private practice effectively. Marketing strategies are explored, and the importance of developing a comprehensive marketing plan is explained as essential to ongoing practice development. This includes how to develop and maintain a diverse range of referral sources, how to promote word of mouth referrals from past clients, and how to be seen as a “go-to” mental health treatment resource throughout one’s community.