A STUDY ON CONSUMER BEHAVIOR TOWARDS AYURVEDIC PRODUCTS IN AHMEDABAD CITY

Abstract

Article History Received: April 2019 Accepted: May 2019 Indian is a country where Ayurveda born. And expend its goodwill across the globe. Earlier Ayurveda was been used in India to cure illness and disease. As time changed, the business environment became more competitive for companies because of he avy competition in the market. Every Ayurvedic company wants to maximize the market share and want to have a maximu m n mber of customers. In such a scenario, customers select Ayu rvedic companies’ product very carefully and by analysis various aspe ct of marketing strategies. Current research work is an attempt to understand customers’ behavior towards the OTC Ayurvedic produ cts in Ahmedabad city. For this, researchers have collecte d data through questionnaire and interpret it. Data findings elabo r te on the various aspect of consumer Behavior towards Ayurvedic Produ cts.