Analysis of E-Commerce Application in Small Medium Enterprises - A Case Study of Beijing HaoCheng Dental Enterprise

Abstract

Beijing HaoCheng Dental enterprise, a Chinese small private dental enterprise to build e-commerce website actively for expansion of corporate, enhance the corporate image, optimize the structure of them, reduce procurement costs, Simplify treatment procedures and so on, was built in Sep 2007. This paper surveys the status quo of e-commerce application in Beijing HaoCheng Dental enterprise comprehensively from the perspective of technology, management, capital, operation and cooperation. The result indicates that, the status quo of e-commerce application in Beijing HaoCheng Dental enterprise is worrisome, which is obviously way behind other Small Medium Enterprises (SMEs). Based on the analysis and current development trend of e-commerce application in SMEs, this paper puts forward with some suggestions for Beijing HaoCheng Dental enterprise.