The Empirical Study about the Employee Performance of Tourist Hotels Based on Internal Marketing

Abstract

In recent years tourist hotel industry in Shandong Province attempts to introduce an advanced marketing mode --internal marketing, which is an emerging management concept, to improve enterprise performance and enhance their core com-petitiveness. The purpose of this paper is to use structural equa-tion model to analyze the effect of tourist hotels' internal market-ing in Shandong Province, sum up their successful experience and analyze their shortcomings. Then it can provide theoretical reference for tourism industry which includes tourist hotel indus-try in Shandong Province to further develop and implement in-ternal marketing model.