The Impact of the COVID-19 Disease on Distance Super-Market Sales

Abstract

The study aims to investigate the change in the habits of Super Market consumers regarding the realization of purchases from a distance, after the announcement of the measures for the protection of the citizens from the Coronavirus disease (COVID-19). Specifically, the article examines the attitude of Greek Super Market consumers towards distance shopping (on line or telephone sales), before and during the pandemic. The choice of this country is important given that the Super Market online stores in Greece are under development and the appearance of COVID-19 is expected to expand the sales channels (multichannel distribution) directly affecting the profitability of the specific sector. From the processing of the questionnaires of 230 customers who were asked before and during the pandemic, it emerged that a sharp change in social living conditions can significantly affect the selected consumer market channel.