A Preliminary Study on the Management of intangible Assets in Enterprises

Abstract

Intangible assets are the standard to measure the comprehensive quality of an enterprise. If an enterprise wants to be in a competitive position, it must manage its intangible assets effectively and systematically. However, the traditional concept of "tangible assets are assets and intangible assets are not assets" formed by Chinese enterprises for a long time has caused the management of enterprises to pay insufficient attention to the management of intangible assets. Therefore, most enterprises cannot achieve good results in the operation of intangible assets. This paper mainly analyzes the important role of intangible asset management, the problems existing in enterprise intangible asset management, and puts forward corresponding countermeasures for improvement. 1. The concept of intangible assets "Intangible assets" means intangible, identifiable non-monetary assets held for the production or supply of goods or services, for lease to other units, or for managerial purposes. 2. The concept and importance of intangible assets management The management of intangible assets is to plan, organize and control the resources of intangible assets so as to bring them into full play. With the rapid development of economy and technology, the competition between enterprises is becoming increasingly fierce. The growth of enterprise value is also increasingly dependent on the contribution of intangible assets. Consequently the good operation of intangible assets becomes a very important factor to get the leading position. The management of intangible assets is an important way to realize the good management of intangible assets. Therefore, only scientific and effective management of intangible assets can create high-quality intangible assets, enhance the competitiveness of enterprises, and ensure enterprises have their own foothold in the operation of intangible assets. 3. Problems existing in management of intangible asset Most of the excellent enterprises in the world are those with rich intangible assets resources, and those with high level of intangible assets management and sound operating conditions. 3.1 Weak awareness of intangible asset management With the development of times and economy, the recognition of intangible assets has been raised to a high level. However, intangible assets are non-physical economic resources, which makes them easy to be neglected in management. Enterprise managers still cannot clearly understand the value of intangible assets, and the management system of intangible assets has not been improved properly, which has affected the comprehensive management level of assets. 3.2 The intangible assets management system is not perfect Intangible asset management system is the foundation of intangible asset management. The investigation shows that most enterprises in China lack a sound and scientific intangible asset management system, and the system of intangible asset accounting treatment, intangible asset file 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Economics, Business and Management Research, volume 76