A Comparative Study of Information Needs of City Travelers in Europe

A. Wolk, K. Wöber
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引用次数: 8

Abstract

This article focuses on understanding users’ interests in European cities based on log file analysis of keywords entered by users on www.visiteuropeancities.info. It applies various text analysis steps in order to extract significant patterns from the queries made by the users. Multidimensional scaling (MDS) is used for constructing a map of similarities based on the unaided responses gained from the users’ information requests. Multiple regression analysis between the most frequently used terms entered by the users and the geometrical representation generated by the MDS provides additional insights in the semantics defining competitive differences between 32 city break destinations in Europe. Findings comprise information on cities that can be considered as kindred in regard to the information demanded by the users of the Web portal. As it becomes clear in which areas cities are perceived as similar, this findings can be used by city (tourism) managers in order to revise their communication plan regarding their own city if desired.
欧洲城市旅行者信息需求的比较研究
本文的重点是通过对用户在www.visiteuropeancities.info上输入的关键字的日志文件分析,了解用户对欧洲城市的兴趣。它应用各种文本分析步骤,以便从用户的查询中提取重要的模式。多维缩放(MDS)用于基于从用户信息请求中获得的独立响应构建相似度图。用户输入的最常用术语与MDS生成的几何表示之间的多元回归分析,为定义欧洲32个城市度假目的地之间竞争差异的语义提供了额外的见解。调查结果包括关于城市的信息,这些信息可以被认为是门户网站用户所需要的信息。随着城市在哪些方面被认为是相似的,这一发现可以被城市(旅游)管理者用来修改他们自己城市的沟通计划,如果需要的话。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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