INCREASING MELON FARMERS INCOME THROUGH AGRIBUSINESS DEVELOPMENT STRATEGIES

Perwira International Journal of Economics & Business Pub Date : 2022-07-29 DOI:10.54199/pijeb.v2i1.122

Bayu Mahendra, Suwali Suwali, Aji Priambodo, M. Sulaeman

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Abstract

The Kulon Progo Regency is one factor contributing to the growth of agriculture. Melons are among the several horticultural crops grown in the area. Due to the relatively high price of melon relative to other commodities, this commodity has the potential to significantly improve the economic well-being of farmers. The aims of this research are to assess the advantages, disadvantages, possibilities, and hazards associated with developing melon commodities in an attempt to boost farmers' income. Participants were 31 people from the Kulon Progo Regency who farmed melons. Primary data were collected via interviews with melon farmers. Archives, literary works, and internet searches were used to collect secondary data for research purposes. Internal and external factors influencing the strategy for creating a melon agribusiness are analyzed. Internal Factor Evaluation (IFE) analysis, External Factor Evaluation (EFE) analysis, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis are used as data analysis techniques

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通过农业综合发展战略增加瓜农收入

Kulon Progo Regency是促进农业增长的一个因素。瓜类是该地区种植的几种园艺作物之一。由于甜瓜相对于其他商品的价格相对较高，这种商品有可能显著提高农民的经济福利。本研究的目的是评估开发甜瓜商品以增加农民收入的优势、劣势、可能性和危害。参与者是来自Kulon Progo reggency种植瓜类的31人。主要数据通过对瓜农的访谈收集。档案、文学作品和互联网搜索被用来收集用于研究目的的二手数据。分析了影响我国甜瓜综合经营战略的内外部因素。使用内部因素评价(IFE)分析、外部因素评价(EFE)分析、优势、劣势、机会和威胁(SWOT)分析和定量战略规划矩阵(QSPM)分析作为数据分析技术

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Perwira International Journal of Economics & Business

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