Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

Abstract

This article analyzes the data including double eleven turnover, anchor, and the customer satisfaction. It finds that the rapid development of Douyin has a huge threat to Taobao and has a trend to replace it. The study reveals that, firstly, Douyin is developing rapidly, and its turnover is much faster than Taobao. It is popular among people, but Taobao's return rate is rising and its satisfaction is decreasing. Secondly, because of Douyin's unique advantages and Taobao's obvious shortcomings. Therefore, the traditional model of business will be subverted, who can seize the flow entrance is the key. Finally, Taobao relies heavily on Li Jiaqi and Weiya, however, Douyin has many directions of development. Thus, Douyin has made the audience become the disseminators of short video works, thus forming a unique "vibrato" cultural trend. This trend also has Douyin's constantly updated development opportunities. Because Douyin keeps up with the trend, so it is inevitable to replace Taobao. Douyin has created a lot of entrepreneurship and employment opportunities and has made important contributions to ease employment pressure, expand employment scale and enrich employment types. So far, a huge, stable, orderly, and complex employment system has been formed around the platform of shaking. Meanwhile, Douyin has produced a series of positive effects on activating entrepreneurship, absorbing employment, innovating, stimulating consumption, etc. It has greatly promoted China's economic development.