Mobile Banking Services and Customer satisfaction with reference to ICICI Bank - A Study

Shanlax International Journal of Commerce Pub Date : 2019-04-01 DOI:10.34293/COMMERCE.V7I2.345

H. Bai

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引用次数: 5

Abstract

This paper is designed to study the extent of the recent developments in the mobile banking system in India.,to know the optimistic and pessimistic influence of mobile banking on the customers of ICICI bank. For the purpose of study, the researcher has selected 50 respondents who have familiar with the modern technology of mobile banking. It particularly focused on the problems or the benefits availed from the mobile banking provided by ICICI bank. All levels of customers were surveyed by using questionnaire and the level of satisfaction or dissatisfaction from the mobile banking was studied. Finally the detail information about the benefits they had received were also considered. A small attempt have been made to understand the benefits of the mobile banking and also the limitation of mobile banking was studied with reference to ICICI Bank. Finally, it makes an attempt to offer suggestions to the bank to educate much more about mobile banking to its customer. This paper is designed to study the extent of the recent developments in the mobile banking system in India., to know the optimistic and pessimistic influence of mobile banking on the customers of ICICI bank. For the purpose of study, the researcher has selected 50 respondents who have familiar with the modern technology of mobile banking. It particularly focused on the problems or the benefits availed from the mobile banking provided by ICICI bank. All levels of customers were surveyed by using questionnaire and the level of satisfaction or dissatisfaction from the mobile banking was studied. Finally the detail information about the benefits they had received were also considered. A small attempt have been made to understand the benefits of the mobile banking and also the limitation of mobile banking was studied with reference to ICICI Bank. Finally, it makes an attempt to offer suggestions to the bank to educate much more about mobile banking to its customer.

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参考ICICI银行的手机银行服务和客户满意度-一项研究

本文旨在研究印度移动银行系统最近发展的程度。，了解手机银行对ICICI银行客户的乐观和悲观影响。为了研究的目的，研究者选择了50名熟悉现代手机银行技术的受访者。它特别关注由ICICI银行提供的移动银行所带来的问题或好处。采用问卷调查的方式对各级客户进行调查，并对手机银行的满意或不满意程度进行了研究。最后，还审议了关于他们所得到的福利的详细资料。已经做了一个小的尝试，以了解手机银行的好处，也研究了手机银行的局限性，参考ICICI银行。最后，它试图为银行提供建议，以对其客户进行更多关于手机银行的教育。本文旨在研究印度移动银行系统最近发展的程度。，了解手机银行对ICICI银行客户的乐观和悲观影响。为了研究的目的，研究者选择了50名熟悉现代手机银行技术的受访者。它特别关注由ICICI银行提供的移动银行所带来的问题或好处。采用问卷调查的方式对各级客户进行调查，并对手机银行的满意或不满意程度进行了研究。最后，还审议了关于他们所得到的福利的详细资料。已经做了一个小的尝试，以了解手机银行的好处，也研究了手机银行的局限性，参考ICICI银行。最后，它试图为银行提供建议，以对其客户进行更多关于手机银行的教育。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Shanlax International Journal of Commerce

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