Marketing

Abstract

The rapid development of technology, digital and internet will certainly affect the world of marketing. The worldwide marketing trend will shift from traditional methods to digital. Digital marketing is advertising and market research activities through digital online using various ways, one of which is social networking. Desa Plandi has several Usaha Mikro Kecil Menengah (UMKM) such as woven bamboo, stamped batik production, coffee producers, wood crafts, and various chips and drinks typical of Desa Plandi. The marketing method of UMKM business actors still uses the manual method (offline) even though only residents of the village know and buy products from Desa Plandi UMKM. From these problems, this service activity was carried out by training members of youth organizations to support digital marketing and product promotion for UMKM business players in Desa Plandi, Kecamatan Wonosari, Kabupaten Malang. The form of activity of this training uses a participatory approach and personal communication. There are 3 stages in the training, including: 1) preparation, 2) implementation and 3) reporting. The results of the training show increased knowledge of graphic design with Canva. It can be proven by the high enthusiasm of the participants in two days with an attendance rate of 90%, besides that positive support from the community is an important point of this training activity.