Effects of Chatbot Experiential Marketing on Overall Feeling of User's Experience with Chatbot Service and Intention to Use Chatbot Service - Focused on Bernd Schmitt's experiential elements -
{"title":"Effects of Chatbot Experiential Marketing on Overall Feeling of User's Experience with Chatbot Service and Intention to Use Chatbot Service - Focused on Bernd Schmitt's experiential elements -","authors":"E. Y. Kim, 한국폴리텍 디지털콘텐츠과, Youl Hong Sung","doi":"10.18555/kicpd.2019.58.27","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":223805,"journal":{"name":"Journal of Cultural Product & Design","volume":"180 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Cultural Product & Design","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18555/kicpd.2019.58.27","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}