Design and Development of Enterprise Marketing Data Analysis System Based on Big Data Technology

Abstract

: With the rapid development of information technology and Internet technology, network marketing platforms are constantly enriched, and the integration of marketing data is getting higher and higher, which has had an impact on the traditional marketing strategy of enterprises and brought opportunities for transformation and development. In order to promote enterprise marketing into a new stage of development, this paper uses Hadoop ecology to effectively collect, analyze and process information and data with the help of big data-related technical means, and constantly innovate marketing strategies. Combining the challenges faced by enterprise development under the background of big data development, this paper discusses the countermeasures for the innovative development of marketing strategy in the era of big data, and develops three data analysis function modules of existing customer data, potential customer data and target market data, which can effectively help enterprises stabilize Existing customers, mining potential customers and target markets are conducive to the innovation and development of small and medium-sized enterprises in the era of big data for marketing strategies.