Target Media (C)

Entrepreneurship Educator: Courses Pub Date : 1900-01-01 DOI:10.2139/ssrn.1282424

Alexander Horniman

引用次数: 0

Abstract

The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.

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目标媒体(C)

C案例关注的是并购后整合的挑战。两家公司的文化差异和两位领导者的风格差异成为新公司面临的问题，新公司现在垄断了建筑内广告市场，关于文化融合的问题成为焦点。另见A (UVA-OB-0910)和B (UVA-OB-0911)案例。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Entrepreneurship Educator: Courses

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