Attitude and Perception towards Coffee Consumption Effects: Insights from College Students in Mumbai

Pelita Perkebunan (a Coffee and Cocoa Research Journal) Pub Date : 2023-04-30 DOI:10.22302/iccri.jur.pelitaperkebunan.v39i1.543

Divya Nair, Tanzim Shahabuddin Shaikh

{"title":"Attitude and Perception towards Coffee Consumption Effects: Insights from College Students in Mumbai","authors":"Divya Nair, Tanzim Shahabuddin Shaikh","doi":"10.22302/iccri.jur.pelitaperkebunan.v39i1.543","DOIUrl":null,"url":null,"abstract":"Coffee is one of the most consumed beverages in the world. It is highly consumed among many parts of India. Various studies concentrate on the effects of consuming coffee and consumer’s behavior in purchasing products related to coffee. Less studies focus on their effect among college students. Therefore, the aim of this study was to determine the coffee consumption habits and the perception of its effect among college students in Mumbai. The study was performed using convenient sampling method with a sample size of 234 students studying in different colleges from Mumbai. This study collected information about the characteristics of the students participated, coffee intake habits and the perception of its effect on consuming coffee. The majority of the students in this study consume coffee. Using factor analysis, the major factors affecting the consumption of coffee on daily basis was identified. The consumption of coffee was more during their important academic activities such as project work or examination days. Due to the burden of exams, students consume coffee to increase their study hours and academic performance.","PeriodicalId":428979,"journal":{"name":"Pelita Perkebunan (a Coffee and Cocoa Research Journal)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pelita Perkebunan (a Coffee and Cocoa Research Journal)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22302/iccri.jur.pelitaperkebunan.v39i1.543","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

Coffee is one of the most consumed beverages in the world. It is highly consumed among many parts of India. Various studies concentrate on the effects of consuming coffee and consumer’s behavior in purchasing products related to coffee. Less studies focus on their effect among college students. Therefore, the aim of this study was to determine the coffee consumption habits and the perception of its effect among college students in Mumbai. The study was performed using convenient sampling method with a sample size of 234 students studying in different colleges from Mumbai. This study collected information about the characteristics of the students participated, coffee intake habits and the perception of its effect on consuming coffee. The majority of the students in this study consume coffee. Using factor analysis, the major factors affecting the consumption of coffee on daily basis was identified. The consumption of coffee was more during their important academic activities such as project work or examination days. Due to the burden of exams, students consume coffee to increase their study hours and academic performance.

查看原文本刊更多论文

对咖啡消费效应的态度和认知:来自孟买大学生的观察

咖啡是世界上消费量最大的饮料之一。在印度的许多地方，它的消费量很大。各种各样的研究集中在消费咖啡的影响和消费者购买咖啡相关产品的行为上。很少有研究关注它们对大学生的影响。因此，本研究的目的是确定孟买大学生的咖啡消费习惯及其影响的感知。本研究采用方便抽样的方法，样本数量为234名在孟买不同学院学习的学生。这项研究收集了有关参与研究的学生的特征、咖啡摄入习惯以及对咖啡消费影响的感知的信息。这项研究中的大多数学生都喝咖啡。通过因子分析，确定了影响咖啡日常消费的主要因素。在重要的学术活动期间，如项目工作或考试日，咖啡的消费量更多。由于考试的负担，学生们通过喝咖啡来增加学习时间和学习成绩。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Pelita Perkebunan (a Coffee and Cocoa Research Journal)

自引率

0.00%

发文量