The Role of Marketing on the Success of Residential Investment Projects in Baghdad

Abstract

Marketing, Location, Design, Cost, Marketing Investment The housing process in Iraq needs a comprehensive review, starting with its political philosophy and the content of its strategy, to produce a new vision and more efficient and empowering approaches for its central role in securing and caring for certain groups of society, especially those with limited income and those in need. In addition to emphasizing self-help and mutual assistance within the framework of future housing methods, this is one of the best ways to mobilize efforts and energies. Moreover, it is an entry point for developing innovative, non-traditional methods of high value. This research highlighted the role of marketing in the performance of residential investment projects in Baghdad (Points of strength and weakness). This research aims to clarify the impact of marketing management on the success of local residential investment projects in Baghdad through site selection, engineering designs, Cost, technology, and attracting residential investment to achieve spatial and temporal benefits. Through its implementation, the investment housing projects will be successful. To achieve the goal, a theoretical framework will be built and applied to the "Bruges Residential Investment Project" and "Dar al-Salaam Residential" projects. ا ت ا م ل ك ل ة ي ح ا ت ف م ل ا ا ص خ ل م ل ،قيوستلا ،ةفلكلا ،ميمصتلا ،عقوملا يقيوستلا رامثتسلاا ةعجا رم ىلإ قا رعلا يف ناكسلإا ةيلمع جاتحت ،ةلماش ىوتحمو ةيسايسلا اهتفسلفب أدبت ،اهتيجيتا رتسا جاتنإ ضرغل ةءافك رثكأ تابراقمو ةديدج ةيؤر ،انًيكمتو يوذ اصوصخ عمتجملا نم ةنيعم تائف ةياعرو نيمأت يف يزكرملا اهرودل ةيتاذلا ةدعاسملا ىلع ديكأتلا ىلإ ةفاضلإاب .نيجاتحملاو دودحملا لخدلا يف ةلدابتملاو ناكسلإا بيلاسأ راطإ ،ةيلبقتسملا دوهجلا ةئبعتل قرطلا لضفأ ىدحإ هذهو ،تاقاطلاو ريغ ةركتبم بيلاسأ ريوطتل لخدم يهو ةيلاع ةميق تاذو ةيديلقت . اشملا ءادا يف قيوستلا رود زا ربا ثحبلا لوانت دغب يف ةينكسلا ةيرامثتسلاا عير دا ( طاقن نم ضرغلا .)فعضلاو ةوقلا رايتخا للاخ نم )دادغب يف ةيلحملا ةينكسلا ةيرامثتسلاا عيراشملا حاجن ىلع قيوستلا ةرادإ رثا( حيضوت وه ثحبلا ،عقوملا تاميمصتلاو ا ،ةيسدنهل ،ةفلكتلاو ،ايجولونكتلاو .ةينامزلاو ةيناكملا ةعفنملا قيقحتل ينكسلا رامثتسلاا بذجو يرامثتسلاا ناكسلإا عيراشم نوكتس اهذيفنت للاخ نمو ،ةحجان ىلع هقيبطتو يرظن راطإ ءانب متيس فدهلا قيقحتلو ."ينكسلا ملاسلا راد" و " ينكسلا جوربلا"يعورشم Iraqi Journal of Architecture and Planning, Vol. 22 (2023), Issue 1, Pages 176-198 177