Services innovation — digital ecosystem approach to dissemination and co-creation of knowledge for Indian Agriculture Extension Services

D. Pattanaik, J. Chatterjee
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Abstract

Indian agriculture is today at a cross road. Many new diseases, pests and weeds affect the crops. Some old techniques, such as the copious use of irrigation, have resulted in top soil impoverishment. There is a need for innovative practices to be introduced at every stage of the Indian agriculture value chain. The current practices within the Indian Agricultural Extension Service (IAES) focus on a top down approach to services. It largely depends on a traditional F2F service model. This model focuses on instructional model of imparting knowledge to the farmers at the village level. Our past studies across several districts of Uttar Pradesh in India show lack of innovation across the entire IAES system and ill effect of group think. Innovation at the grass root level does not spread across the value chain due to unidirectional approach of the current IAES. In this context ICT provides an opportunity to enhance the service dominant co-creation and delivery in the extension system by providing a set of tools and techniques that are interoperable and easy to use. This paper explores how digital technology deployment projects need to distinguish between organizing explicit knowledge from agricultural experts and researchers (Gyan Dhara) in knowledge repositories as opposed to acquisition of field knowledge from farmers, traders and other practitioners (Gana Gyan) through participative and circularity of communication.
服务创新——为印度农业推广服务传播和共同创造知识的数字生态系统方法
今天,印度农业正处于一个十字路口。许多新的病虫害和杂草影响着农作物。一些旧的技术,如大量使用灌溉,已导致表层土壤贫瘠。有必要在印度农业价值链的每个阶段引入创新实践。印度农业推广服务局(IAES)目前的做法侧重于自上而下的服务方法。它在很大程度上依赖于传统的F2F服务模式。该模式侧重于在村级向农民传授知识的教学模式。我们过去对印度北方邦几个地区的研究表明,整个IAES系统缺乏创新,群体思维产生了不良影响。由于当前IAES的单向方法,基层创新无法在整个价值链中传播。在这种情况下,信息通信技术通过提供一套可互操作和易于使用的工具和技术,为在扩展系统中加强以服务为主导的共同创造和交付提供了机会。本文探讨了数字技术部署项目需要如何区分在知识库中组织来自农业专家和研究人员(Gyan Dhara)的明确知识,以及通过参与性和循环性沟通从农民、贸易商和其他从业者(Gana Gyan)那里获取实地知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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