MODERN MEANS AND MECHANISMS OF CIVIC ACTIVISM AND INITIATIVE IN SOCIETY

Abstract

The article examines the development trends of modern networks of political communication, the growing influence of social networks on the Internet on the civic engagement of citizens. At thesame time, the role of various blogs in expanding citizen participation in public administration is scientifically analyzed.The analysis ofsocial networks, blogs and various media resources used on the Internet as a platform and tool for civic initiatives and activity in society is carried out. The article also discusses modern methods and techniques for using political communications to increase civic engagement.