Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL Pub Date : 2021-05-31 DOI:10.24191/abrij.v7i1.14256

Shahira Ariffin, Hasman Abdul Manan, Norsiah Ahmad, Nur Shahrulliza Muhammad, Fairus Hamdan, Nur Sabrina S Kelana

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引用次数: 2

Abstract

Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

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年轻人持续使用在线送餐服务技术的意愿

在线食品配送服务在食品行业经历了巨大的增长。外卖应用程序抓住了这个机会，将餐厅和外卖服务作为增加收入和客户远程订餐的替代选择。本研究旨在确定马来西亚年轻人情境下外卖app的信息质量、绩效期望、努力期望和社会影响力与持续使用意愿之间的关系。本研究共成功收集问卷300份。使用SPSS Version 25对数据进行解释。在研究的最后，我们发现分析的结果是信息质量、绩效期望和社会影响力与年轻人持续使用外卖app的意愿呈正相关。本研究还发现，社会影响是影响外卖app持续使用意愿的最重要因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL

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