FORMATION AND MAINTENANCE OF LOYALTY OF MEDICAL PERSONNEL

Abstract

To analyze the areas of formation and maintenance of loyalty of the staff of medical institutions, a survey of employees of organizations was conducted according to the L. Porter loyalty questionnaire and the eNPS methodology. The study showed that in the organizations under consideration, an average level of loyalty was formed, relying in most cases on the emotional component. To maintain the existing situation, a systematic assessment of loyalty and satisfaction of personnel is required. With a general positive attitude of employees towards the organization, sharply negative assessments were identified, which is a potential problem area. Staff loyalty is associated with such advantages of the organization as comfortable working conditions and the prestige of the organization, which gives a competitive advantage in the employer market. The results of the study made it possible to formulate a number of practical recommendations for maintaining and increasing employee loyalty in the organization.