Consumers Attraction to Purchase Online: Website Quality as a Major Influencing Factor

Abstract

Following the technological advancement from the days where the internet was not a commerce friendly space to now when it is a known secret that the internet is by far one of the greatest platforms for commercial activities, electronic commerce (e-commerce) has gained feet and become one of the easiest and convenient ways to reach out to a relatively larger geographical market for buying and selling of goods and services. Not only has this phenomenon made convenience a good part of commercial activities but also opened up the market to diversified goods and services and individuals or companies to select from, therefore making it highly imperative that these phenomena are looked into. Therefore, this research seeks to discuss how certain traits like the consumers’ perception serve as a moderating tool in the online market space and consequently influence consumer purchase intentions.