An Approach to Allocate Advertisement Slots for Banner Advertising

Abstract

In the banner advertising scenario, an advertiser aims to reach the maximum number of potential visitors and a publisher tries to meet the requests of increased number of advertisers to maximize the revenue. In the literature, a model was introduced to extract the knowledge of coverage patterns from transactional database. In this paper, we propose an ad slots allocation approach by extending the notion of coverage patterns to select distinct sets of ad slots to meet the requests of multiple advertisers. The preliminary experimental results on a real world dataset show that the proposed approach meets the requests of increased number of advertisers when compared with the baseline approach of allocation.