Sports administration

Abstract

The Graduate Certificate in College Sports Management (https:// catalogs.northwestern.edu/sps/certificates/graduate/sportsadministration/college-sports-management-graduate-certificate/) focuses on the unique management issues related to collegiate athletics in the United States. College sports, an ~$8 billion industry, plays a vital role in the US sports market, higher education, media, and the social justice landscape. In the College Sports Specialization, students learn how to manage the internal and external workings of an athletics department, including the unique human resource, legal, compliance, public relations, marketing, sponsorship, and financial issues facing college athletic departments.