Media for children: terminological frameworks and research paradigms.

Abstract

The article clarifies the terminological status of the concept of "media" in the context of expanding the boundaries of social practice of its application and technological modernization of the processes of production and dissemination of mass information for children. In the work there is given the operational definition of children's media in the context of the technological paradigm, and the four components of their structures are defined: mass media addressed to children in their physical embodiment; technological channels of mass media distribution for children's audience; web platforms for broadcasting children's media content on the Internet and technical devices for reproducing information. The scientific novelty of the article lies in the consideration of media for children as a set of officially registered media that are intended for a children's audience and distribute relevant content through various technological channels and digital resources. The author proposes a theoretical understanding of the research object in a complex of three theoretical paradigms: technological, empirical-functionalist and anthropological.