The Application of Blockchain Technology in The Promotion of Cultural and Creative Products

Abstract

The rapid development of modern information and communication technology has greatly enriched and improved the means of cultural and creative communication. As the underlying technical framework of the Internet, blockchain has been applied in many fields, and "Internet plus+cultural and creative industry" is also increasingly valued. Nowadays, the media technology potential of blockchain has been applied to various media platforms, and has optimized the original communication process with its own advantages of decentralization, asymmetric encryption and autonomy. Based on this new modern underlying technology framework, the paper uses the relevant theories of cultural and creative communication, and adopts interdisciplinary and comparative analysis methods to explore the possible changes that blockchain technology may cause in the field of information communication, aiming at bringing new perspectives and reference values to the traditional media that need to be innovated on how to actively use new technology communication. Cultural and creative products have the functions of spreading culture, protecting culture and promoting cultural heritage. However, the full play of cultural and creative products depends on the successful promotion of the products. Therefore, this paper proposes a cultural and creative product promotion system based on blockchain technology. Through research, blockchain technology can better promote cultural and creative products, indicating that blockchain technology has good application value in promotion.