An investigation into the attractiveness level of commercial website for visitors: a case study on 66rpg website

Abstract

An investigation was conducted to look into the attractiveness level of layout for a highly famous website in China, namely 66rpg website. Survey using questionnaire and interview are used to gather analysis data. The finding shows that upper portion of a layout in a website is parts most favorable to visitors. This is reflected in the finding of the research on the top portion of 66rpg website entitled "BANNER Excellent Work". This investigation could serve as a reference for commercial companies aims to make best use of layout of a website, such as prioritizing the contents, increasing the price for advertisers or operators to post their works or products at this area to maximize the profit.