The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce

Abstract

Abstract. The purpose of this research was conducted to determine the effect of Work From Home on purchasing decisions via e-commerce during lockdown to reduce the chain of the corona virus. The number of positive patients infected with the Corona Virus in Indonesia, amounting to 1,790 people as of April 1st , 2020, underlies several freight forwarding companies to take anticipatory steps to minimize the spread of the virus while continuing to carry out operational activities. Although online trading activities are considered to be the best solution that can be done to reduce consumer concerns and also prevent the risk of human-to�human transmission, of course there are special regulations and preventive measures imposed by freight companies in pandemic conditions like this. Keywords: Purchasing Decision, Corona Virus, E-Commerce, Work From Home.