STRUCTURAL AND SEMANTIC FEATURES OF ENGLISH LANGUAGE ECOMARKETING TERMS

Abstract

This article is devoted to the study of structural, semantic features of translation of ecomarketing terms in English-language texts.  The study of terms that relate to the topic of ecomarketing and serve to express concepts in the field of this activity is carried out. The ecomarketing term system is an ordered set of terms that express a system of ecomarketing concepts. Ecomarketing is an applied, practical, descriptive discipline, complex and has an intermediate character. The paper reveals the meaning of the concept of "ecomarketing", defines methods for creating terms of ecomarketing, determines the relevance of the research topic and further prospects for its development. Relationships between different terminological systems have different forms: the use of the term one branches in scientific texts of another branchб and inclusion of the term of one branch in the scientific term system of another industries. The term system of modern ecomarketing, a system that is constantly being improved and considered ahead. Synonymy in the term system is a manifestation of a common language patterns. Keywords: structural and semantic features; methods of term formation; term; terminology of ecomarketing; terminological word-units.