Eye Tracking and Head Movement-Orientation Solution Design To Perceive People's Mind While Seeing COVID-19 Advertisements

Abstract

Knowing what's on someone's mind might be challenging because only that person knows what's on their mind. COVID-19 advertisements are public service announcements, which raise public awareness of the issues occurred. A solution is needed to be able to find out what kind of advertisements attract someone to be memorized and to make COVID-19 advertisements even better. It is difficult to get the information in people's mind when they see the COVID-19 advertisement, a method and tools are needed to be able to mine the information which represent the human mind. We proposed the solution design based on Internet of Things (IoT) by using glasses to detect and record eye movements by using heat map. Accelerometer and gyroscope embedded in glasses are also needed to capture the head movement-orientation to perceive the gaze information to find out the pattern which COVID-19 advertisements can attract their attention to be memorized.