A Study on the Dissemination of Chinese Folk Culture in Animation

Abstract

China’s splendid 5,000-year civilization has nurtured rich folk culture. In the era of modern medias, disseminating folk arts, folk values and activities in animated works is an attemptable way to spread Chinese folk culture. The paper first shows that introduction of various folk arts in the design of animated works helps the spread of folk culture. Then it emphasizes that it is crucial to integrate folk virtues and values to enhance the charm of animated works, which, in return, improve folk values well known by people. In addition, it suggests that to design digital games with folk activities make people experience the folk culture virtually. Finally, it reflects the weaknesses of dissemination in animation and puts forward ways to improve it.