Analysis of Barriers to Attracting Sponsors in Women’s Sport from the Viewpoint of Ahwaz City Executives

Abstract

The aim of this study was to investigate barrier to sponsors’ attraction in women’s sports from the viewpoint of managers in Shiraz . This research is descriptive – survey and field survey .The statistical population of this research includes all the companies in Shiraz, whose number is equal to 600 companies and the staff of sports boards, which is equal to 26 sports teams . Based on the Morgan sample size, 220 companies and 26 sports teams were identified as a total of 246 individuals in this study . In this study, a standard Isdiary questionnaire ( 2010 ) was used which confirmed the formal and structural validity and reliability . In order to analyze the data of the present research, it was used the statistical methods of exploratory analysis and path analysis using SPSS and AMOS software . The results of the factor analysis indicated that in total, 4 barriers contained about 67% of variances . The results of this study indicated that media barriers with the effect 50% had the greatest impact on the barriers to attract sponsorship in women’s sports .Therefore, due to the necessity of barriers to attract the sponsor in women’s sport, it is recommended from the managers’viewpoint which the subjects about media barriers should be considered by authorities and sports boards in Ahwaz .