Exploration on User Acceptance Behavior of Hotel Artificial Intelligence Technology Based on Experience Quality

Abstract

: People’s requirements for quality of life have generally improved, and activities such as traveling and office work cannot avoid solving the accommodation problem in hotels. Customers pay more attention to hotel products and services, rather than just satisfying their usage needs. In order to improve their brand effect and charisma, hotels need to study the factors that affect customer satisfaction from the perspective of user acceptance behavior. This article mainly used survey methods and model design methods to analyze the acceptance behavior of hotel artificial intelligence (AI) technology users. According to survey data, 62% of people believed that the quality of hotel service was what makes customers satisfied. Through scientific and effective questionnaires, hotels can better understand customers’ acceptance and satisfaction with experience quality, thereby formulating corresponding improvement measures and service strategies to improve customer satisfaction and loyalty.