Reflections on the Problems of College Students' Innovation and Entrepreneurship in Design

Abstract

Innovation, creation and entrepreneurship (ICE) are important national policies for the Chinese government to guide economic development. The students of industrial design major have the advantage of design thinking in the innovation activities, that is, the design is the creative activity. Therefore, for the design college students, engaging in innovation, entrepreneurship and creation have their own professional characteristics. And the corresponding talent training methods for students are also different from the requirements of general science and engineering majors. However, there are some problems in the education methods that guide students to innovate and start a business. These problems have hindered the efficient implementation of “ICE”, resulting in corresponding problems in the cultivation methods, such as lack of understanding and unreasonable curriculum settings. This paper discusses the ways and methods of industrial design for college students in innovation and entrepreneurship, and clarifies the misunderstandings. The aim is to remind teachers who are engaged in entrepreneurship education to pay attention to these problems, so as to guide design college students to correctly treat the "ICE" problems. In short, combining the professional characteristics with the realistic conditions is the necessary precondition for entrepreneurship education in design. We should take the use of the creative characteristics of design. Besides, reasonable educational methods to solve the problems are effective ways to cultivate design entrepreneurial talents. Keywords—industrial design; college students; innovation; entrepreneurship; education