Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away from Theatrical Release

Florian Kumb, Reinhard E. Kunz, Gabriele Siegert
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引用次数: 13

Abstract

The motion picture industry has been subject of extensive academic research over the last decades. However, most scholars focused on the U.S. theatrical motion picture market. The number of research activities regarding even more profitable release windows, such as home video or television, has been substantially lower. Although international distribution is essential for a motion picture project to break even, there has been little significant re-search on most other markets. This paper aims at summarizing the current state of research on the motion picture industry, particularly from marketing and management perspective, revealing research gaps, and proposing recommendations for future research endeavors. Therefore, a three-pillar scheme is developed to systemize previous findings: Research on intraorganizational decision making, contractual relationships between national stakeholders, and international market competition are differentiated. Since these insights are mainly derived from U.S. theatrical exhibition, they can hardly be applied to other markets and exhibition windows. Thus, potential research areas are identified to expand knowledge of posttheatrical and international markets.
电影工业研究:艺术现状和远离影院发行的新方向
在过去的几十年里,电影产业一直是广泛学术研究的主题。然而,大多数学者关注的是美国影院电影市场。与更有利可图的发布窗口有关的研究活动的数量,如家庭录像或电视,已经大大减少了。尽管国际发行对于电影项目的收支平衡至关重要,但对大多数其他市场的重要研究却很少。本文旨在总结电影产业的研究现状,特别是从营销和管理的角度,揭示研究差距,并为未来的研究工作提出建议。因此,本文提出了一个三支柱方案,将以往的研究成果系统化:对组织内决策、国家利益相关者之间的契约关系和国际市场竞争的研究进行了区分。由于这些见解主要来自于美国的院线展览,因此很难适用于其他市场和展览窗口。因此,确定了潜在的研究领域,以扩大对戏剧后和国际市场的了解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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